Copywriting

October 10, 2007

I had Advertising today and we went through copywriting. I discovered copywriters are much in demand in the advertising industry, and I decided that’s what I might want to do as a career. Imagine the respect people would hold me in if I invented some really catchy phrase like Just Do It. Now!

But after a whole 2 hours of brooding over a piece of paper, my inner alter ego is going, “har har, like that’s ever gonna happen.” I have an assignment to complete by tomorrow. I’m supposed to come up with different ways to interpret a couple of statements. The first on the list is: “The Rolex of bottle openers.” All I could come up for that is…”Only the best.”

So much for r-e-s-p-e-c-t. This is not even worthy of a scoff.

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